Pinside Social Media Marketing Strategy for Your Online Marketing Efforts on Pinterest
Pinterest is one of the hottest social media marketing tools right now. Millions of people are using it to share and find new information. Pinterest is not only for the young and tech-savvy anymore. Even grandmothers are using it to store memories and valuable artwork from their childhood. If you want your business to grow, you have to incorporate social media marketing into every aspect of your marketing strategy.
The best way to start integrating Pinterest into your social media marketing plan is to create an official Pinterest account for your business. You can create a fan page for your business or use the official Pinterest account as part of your social media marketing. Start out by adding all of your company’s current promotions and events, and ask your followers if they would be interested in hearing about future promotions from your business. Ask them to “like” your Facebook and Twitter pages and add your Pinterest profile to their personal profile pages. Every time they post on their profiles, they will share your links with their friends.
You’ll also want to make sure that you include information about your business on all of your social media marketing websites. Add a link to your website in all of your public postings, and encourage your followers to click on it. Every time you change the URL or link to something new, your old posts will become outdated and appear as “spam.”
You’ll also want to make sure that you’re taking full advantage of using Pinterest as a social media marketing tool. Pin your favorite pictures of your most popular products and services on the Pinterest page. Make sure to leave your followers a way to subscribe to your RSS feed so that they will always be able to see new content from your account.
You can also incorporate a link to your website on every social media outlet that pins your images and content. For example, if you post an image on MySpace that you have pinched from Pinterest, add your website’s URL at the bottom of the image. This will bring interested fans to your site when they visit Pinterest.
One more thing to keep in mind is that you can use Twitter as an effective marketing tool for your Pinterest page. The great thing about Twitter is that you can use it in two different ways for marketing purposes. First off, you can go ahead and start sending out tweets about everything you’re doing in regards to your Pinterest account. You can also post quotes or short messages from various pages that might help to entice your audience to follow you on Twitter.
In addition, you can create a Facebook fan page and start posting comments on other people’s walls. Be sure to keep the information relevant to your Pinterest page and avoid posting random comments. Keep the information you post up to date and interesting. Make sure to link to your Facebook page to your Pinterest page whenever possible. If you want to get more fans on Facebook, remember that you should only include relevant images on your Facebook page. If you post images that are not relevant, you will drive a lot of useless traffic to your Pinterest page.